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From the Quisenblog

How to Kill a Brand: the Car Edition.

Volvo stands as an example of what happens when you have a unique [...]

What’s your brand’s trajectory?

Four things you can do to insure your brand's "trajecto [...]

What do you say we measure what matters?

The customer’s “path to purchase” has changed from a predictable [...]

Are you the calculator? Or the slide rule?

By staying as knowledgeable about your customers, and being as re [...]

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