Quisenberry created a Weight Watchers-based promotion for Litehouse called “30 Salads in 30 Days,” an online program that sends visitors healthy salad recipes via email for a full month, along with healthy eating tips. The web site has generated unprecedented “click through” results from the Weight Watchers’ page (some banners boasting click through rates of nearly 6%), and an average of 350-400 new people subscribe to the “30 Salads” program every week. See the website here.
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