We’re happy once again to present links to the top marketing/creative/social media articles of the past week.
How the social media participation of ad/marketing folk differ from regular folk.
If you always suspected that we in the business are way more involved in social media platforms that John Q. Public, well, you’re right. This infographic from Heat Advertising in San Francisco pretty much tells the story. While our involvement in social gives us some real insights to the platforms, we need to challenge ourselves to not get too far out in front of the customer.
Sound-alike soundtracks for commercials are proliferating.
So you’d love to have a Beatles track under your next commercial, but can’t afford it? You could always do what some (even big name) clients are doing: hiring “sound-alike” bands to cut a track that “sounds like” the original. Does this put you on shaky legal ground? This article from the Wall Street Journal tries to answer that, citing a case between the indie group Beach House and Volkswagon (in this case, VW seems to be in the clear).
12 Fundamental Freebies to Give Away to Your Customers.
Giving freebies to customers is a great way to build repeat purchase behavior and spread good stories about your brand. But if you’re like a lot of companies (especially in the B2B space), you figure you don’t have much you can give away. This article will help give you unearth valuable “stuff” you can provide customers that could pay dividends down the road.
4 Ways to Manage Online Reviews.
If you have set up listening posts online to “hear” what’s being said about your company and your brand (via Google Alerts, Social Mention, Trip Advisor or whatever), you’ve no doubt wondered if there’s anything you can do to improve the quality of conversation. This article from Mashable gives you four simple things you can do to entice more and bettter reviews.
Facebook engagement takes a serious dive.
According to findings from a poll conducted among 1,032 Americans by Reuters and research firm Ipsos, 35% of Facebook users said they are less engaged on the social network than they have been in the recent past. Only 20% of members are spending more time on the site. What does this mean for brands? Is meaningful engagement still a possibility on Facebook? This article from Mashable spells it out.
That does it for this Friday LinkFest. A reminder: if you enjoy these articles, you can find more content like this by following me on Twitter by clicking the “follow” button on the Twitter stream to the right, for by following @mickeylonchar at twitter.com.
Have a great weekend.
Posted by Mickey