Time again for our weekly “Fab Five”: five share-worthy articles we’ve come across this week.
The Seven Biggest Creativity Killers. (Fast Company)
While IQ levels have been rising owing to enriched environments (the Flynn effect), creativity scores have actually been falling over time. What gives? This article identifies seven archetypes that can stifle creativity, and provides some advice for how to overcome them.
Facebook to Debut Real-Time Bidding on Advertising Prices. (Bloomberg Business)
In its latest attempt to add horsepower to Facebook advertising, Facebook is poised to launch Facebook Exchange, a Google-like ad platform that will let advertisers reach specific types of users on the social network based on their browsing history. This article from Bloomberg provides some excellent background. For a what-it-means perspective, check out this article from Ad Age.
One in five Americans will use a tablet by the end of 2012. (eMarketer research)
In just over 12 months, tablet ownership has expanded beyond the early adopter set to include nearly all population groups. What’s more interesting is how consumers are actually using them–a growing number see online shopping as the preferred use. Check out this article for more wonky stats about tablets.
In honor of dads everywhere, here are ten great commercials featuring iconic dads. Proof that dads don’t always have to be portrayed as the good-natured bumbling idiots that show up in so many communications.
Hey, that’s it for this week.
Posted by Mickey